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Your Brand Kit Just Got Smarter

Templated Team 2 min read
Product Update Brand Kit

Setting up your brand in an email tool shouldn't feel like homework. You already have a website with your colors, fonts, and logo — why re-enter everything manually?

Starting today, Templated can do it for you.

Paste a URL. Get your brand.

The new Website Brand Extraction feature reads any website and automatically pulls your brand colors, typography, and logo into your Brand Kit. It takes about three seconds.

Here's how it works:

  1. Open your Brand Kit and click "Extract from website"
  2. Paste your company URL (e.g., yourcompany.com)
  3. Templated analyzes the page and detects your primary, secondary, and accent colors, heading and body fonts, and logo
  4. Review the results and click "Apply to Brand Kit"

That's it. Your Brand Kit is populated and every template you create — whether AI-generated or built by hand — will use your brand automatically.

What we detect

  • Colors — Primary, secondary, and accent colors pulled from your site's CSS
  • Fonts — Heading and body fonts, with a check against our 1,600+ Google Fonts library. If a font isn't available, we'll let you know so you can upload it via Custom Fonts.
  • Logo — Your logo is downloaded and re-hosted on our CDN, so it displays reliably in every email client

A cleaner Brand Kit page

We've also restructured the Brand Kit page into two tabs:

  • Brand Identity — Colors, logo, fonts, tone, and style preferences
  • Custom Fonts — Upload and manage your own font files

This makes the page easier to navigate, especially as we continue adding brand capabilities.

Available now on Pro and Business

Website brand extraction is available on Pro and Business plans. Free plan users can still set up their brand manually with colors, fonts, and logo.

Start building on-brand emails →